Brand trust basics
Make your business look established before the first meeting.
Soho Connect free SME guide
The 2026 branding checklist for Zimbabwean SMEs.
Use this before you brief a supplier for business cards, flyers, signage, vehicle branding, websites, SEO/AEO or WiFi marketing. It helps you buy the right assets in the right order.
Stop buying random design jobs. Build a recognisable business system.
Print-ready assets
Prepare cards, flyers, uniforms, signage and stationery correctly.
Outdoor visibility
Use vehicles, banners and shopfront cues so customers remember you.
SEO/AEO foundations
Structure service pages so search engines and answer engines understand your offer.
Connected customer paths
Use WhatsApp, forms and WiFi marketing to turn attention into leads.
Quote checklist
Send enough information to get accurate pricing faster.
Quote readiness
Use this before you brief any supplier.
Logo files or clear logo photo
Business name, phone, email and WhatsApp
Brand colours and approved fonts
Top five services or products
Photos of shopfront, vehicles or products
Deadline, quantity, size and location
Budget range and payment method
Procurement or tender requirements